Frameworks explained, chart craft, and product news — for people who present portfolios, not spreadsheets.
The first client is a project. The tenth is a business — but only if you stop rebuilding the strategy from zero every time. Build a niche template once, clone it per client, and keep every board current from a single source of truth.
A GEO strategy that lives only in a workshop room dies within a month. Turn the board into a client-ready deck, run a quarterly review the client shows up for, and report progress honestly enough to renew the retainer.
GEO is easiest to sell when it has a shape a buyer can say yes to. How agencies commonly structure a GEO audit, a 90-day sprint and a retainer — scoped by capacity, priced as an ongoing strategy relationship.
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